We are thrilled to announce we are now a Certified B Corporation®!
This is a tremendous step forward for our company, as certification involves passing a series of rigorous tests to demonstrate companies meet higher standards of social and environmental impact, transparency, and accountability—much like Fair Trade or LEED certification. However, this distinction is not just for a bag of coffee or building, it applies to every decision we make as a business!
Ultimately, the designation is intended to legally protect our mission and our values, and align us all around the idea that we will sometimes make decisions that do not provide short term profits, but serve our mission of supporting and growing local agriculture. Unlike traditional corporations, Certified B Corporations are required (and happy!) to consider the impact of their decisions not only on their shareholders’ short term profit, but also on their workers, suppliers, community, consumers, environment, and other stakeholders. Putting our community first has always been a pillar of our company and becoming certified has been a wonderful opportunity to solidify our mission. Our view is that our mission aligns nicely with our long term business interests, and the two do complement rather than compete with one another.
We are honored to join companies such as Patagonia, Seventh Generation, and more, which we have admired for their socially minded decisions.
Although we’re usually pretty skeptical about certifications and terms (especially when it comes to food), we are thrilled to officially join the common goal of Certified B Corps to redefine success in business to mean more than just profits.