Oldie but Goodie

By September 3, 2013 October 23rd, 2017 Agriculture News

This is an absolutely amazing view of the beef industry from the author of Omnivore’s Dilemma, Michael Pollan.  It was published before he became a household name (I hope not just in our household…), and it tells the story of most beef cattle from birth to market – it is quite a journey.  As you’ll read, he actually purchased his own steer and followed it through the process.

Of course, we think is another way to raise cattle – one that is not only more humane but produces much healthier and higher quality meat.   Ultimately we expect that at scale it will also produce meat at a lower total cost.  Despite the scale advantages of the modern beef industry, it is easy to imagine a world in which the heavily subsidized inputs (petroleum & corn) of industrial beef will make it more expensive than locally sourced grass-fed beef.

See the NYTimes article here